Heatherette

Nothing says "trash and flash" like the dazzling New York pop aesthetic of fashion duo Traver Rains and Richie Rich. The former cowboy and infamous club kid birthed their line when a Patricia Field buyer spotted Rich in one of his own leather tops, ordering 20 of them on the spot.

Hip hop star Foxy Brown saw the tops at Patricia Field, and asked Rains and Rich to design her outfits for the MTV Video Music Awards. Soon, Lil' Kim had bought five leather shirts for her tour, and Gwen Stefani wore one of their tops in Entertainment Weekly.

The pair has created Hello Kitty couture, crafted sequined and studded mini dresses for Shirley Manson and Paris Hilton, neon, tattered tees for Pink and Justin Timberlake, and crafty, one-of-a-kind looks for David Beckham, Alicia Keys, and Britney Spears. Their crazed-club-kid-meets-award-show-chic designs aren't for shrinking violets—only paparazzi-stopping exhibitionists need apply.