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Sunday, December 9, 2007

BEYOND THE PREPPY


While they didn’t necessarily invent casual weekend wear, J. Crew has certainly solidified itself as the unofficial outfitter of gin and tonic drinkers everywhere.

This fall, they’re taking things a step beyond seersucker and wide whale corduroys with J. Crew Collection, a luxury line comprised of cashmere coats, silk gowns, calf-hair moccasins, and hand painted jewelry.

The price points are decidedly more designer (the range includes a $1,950 gown), but so is the quality. The company has paired with artisans who specialize in hand-beading, cashmere, leather, and printmaking, and will offer each design in a limited production to guarantee relative exclusivity.

J. Crew Collection will be available through an online mini-boutique this fall, and eventually will be housed in stand-alone Collection boutiques—the first one will open on Madison Avenue in Manhattan next spring.

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