Natural, naturalness and luxury

After a long period with too much opulence, color, shine, crazy fashion design, print and pattern mixes and combinations, our mind and eyes want some peace, elegance, sophistication, and a different kind of luxury.

The treasures of the earth, their natural expressions of textures and sparkles, the ‘rough’ dry, the frozen, or fluid, and ‘wet’ materials, they fascinate us.

It is the quality and endurance of a textile, the class, style and excellence of a design, the ‘hidden’, yet expensive, precious, and often even exquisite luxury we go for now.

It is the range of quick, crazy fashion hypes and cults we are tired of; we desire timeless, ageless, just comfortable clothes. Far from ‘cheap’ basics, but with looks that underline our ‘high’ standards and levels of living. Modern, high-tech innovation must be ‘felt’ and experienced, in stead of ‘seen’ as something futuristic. And we want all these extra values for less money.